What we need from you
Before we start your branding website: gather these in order, then share one folder link (Google Drive or WeTransfer). Rough notes are fine for discovery.
Please note: This checklist is indicative. It suggests what clients often share before a branding website project. Your actual requirements may be different. Send whatever content you already have; we will confirm the final list with you during discovery.
Brand name & logo
How your practice should appear on the site header, browser tab, and share previews.
Provide
- Official business / practice name (exact spelling and capitalisation)
- Tagline or one-line descriptor, if you use one
- Logo files: PNG with transparent background, or SVG if available
- Light and dark versions if you have them (helps on navy sections)
About you & profile
The story visitors read on your About page and hero — who you are and why clients trust you.
Provide
- Short bio for the principal / founder (3–6 sentences is enough)
- Years of experience, credentials, or affiliations worth mentioning
- Who you serve (industry, audience, geography)
- Your tone: formal, warm, direct, etc. (or point to a site whose tone you like)
Optional but helpful
- Professional headshot (high resolution, well lit)
- Team member names, roles, and short bios if more than one person appears on the site
Services you offer
Each main service gets its own section or page. Brief is fine — we refine during discovery.
Provide
- List of services (e.g. strategy consulting, workshops, retainers)
- 2–4 bullet points per service: what it includes, who it is for, outcome
- Anything you do not want listed (so we do not imply it)
Photos & media
Images for hero, about, and service sections. Organised folders save time.
Provide
- Office, team, or session photos you own or have rights to use
- Event or client-work photos (only if you have permission to publish)
- Any existing brand imagery, icons, or presentation slides we can reuse
Folder structure (suggested)
01-logo02-headshots03-office-team04-projects-events
Contact details
What appears on Contact page, footer, and enquiry paths.
Provide
- Phone number(s) for display and WhatsApp, if different
- Email address for enquiries (can differ from your personal inbox)
- Office address or city (full address only if you want it public)
- Business hours or “by appointment” note
- Google Maps link, if you want a map embed
Social & links
Profiles we can link in the header or footer.
Provide
- LinkedIn, Instagram, YouTube, or other profile URLs
- Existing website, if any (even if you are replacing it)
- Booking link (Calendly, etc.) if you want a “Schedule a call” button
Anything else
Optional items that strengthen the site when you have them ready.
Nice to have
- Client testimonials (name, role, company, quote — written permission if named)
- Case studies or project summaries (problem, approach, result)
- Certifications, memberships, awards
- FAQ: questions clients often ask before hiring you
- Legal footer text: GSTIN, company registration, if you want it shown
- 2–3 reference websites whose layout or feel you like (not to copy — for direction)
How to send everything
One link keeps discovery smooth.
Share one folder
Upload everything to Google Drive or WeTransfer. Use clear folder names (steps 1–7 above). Send the link to:
- Enable “Anyone with the link can view” on Drive
- Or reply on WhatsApp with the link after you accept the proposal
- Rough notes are fine; we shape copy during discovery
Please note: This checklist is indicative. It suggests what clients often share before a branding website project. Your actual requirements may be different. Send whatever content you already have; we will confirm the final list with you during discovery.